Opera GX, the browser tailored for gamers, aimed to introduce GX Mods: a fresh feature enabling users to fully personalize their browsing experience. To spread the word within the gaming community, we collaborated with the renowned customization aficionado: Xzibit, known as Mr. X to the Z. The rapper and former host of "Pimp My Ride" took center stage in a series of online advertisements, articulating the array of offerings provided by the new feature in his distinctive style. With GX Mods, customization reaches new heights, empowering everyone to elevate their browsing experience to the next level.