Netflix sought to make a splash with the launch of the second season of the popular teen drama "13 Reasons Why" by reaching out to Spanish and Portuguese audiences. They tasked us with devising a unique concept for the region that would resonate with local perceptions of the show while alluding to the theme of the upcoming season, which centered around a trial. In response, we crafted an interactive campaign under the theme "When everyone judges, no one is innocent." This campaign, implemented in Spain and Portugal, aimed to illustrate that, akin to the narrative of "13 Reasons Why," appearances can often be misleading.